The NorthArabia story is one that excellently illustrates the power of passion and influence. It began with Shamsiya Sadiq-Mohammed’s simple desire to tastefully recreate the outfits of an influential woman whose achievements and personal style she had admired from a distance. As Shams re-interpreted similar pieces for herself through her authentic touch, she began to steal the attention of other elegant women, sometimes in the most unlikely gatherings.
With a natural gift for curating and styling fashion pieces, Shams found herself meeting the needs of each of these women; dressing them in head-turning pieces that allowed them to carry themselves with grace and to confidently share their professional expertise in every room they walked into, whether board meetings, conference panels or royal gatherings. And they kept coming back for more. This is how NorthArabia Couture came to life.